Our Work

Our experience, attention to detail, and collaborative approach ensure every project is crafted with purpose, creativity, and results in mind.

Our Love . Our Passion . Our Work .

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Butler

When no-contract wireless provider Straight Talk started offering Android phones in their lineup, their desire was to let buyers know that they would get the same functionality from their smartphones, regardless of having a much lower cost of service. At the time, Straight Talk’s marketing was geared toward a "feel richer effect," and our approach was to take Google’s Creative Commons-licensed Android character, and turn him into the phone owner’s personal butler in the spot. We used motion tracking to place the character in the scene and animate his interactions with the phone screen, showcasing its capabilities. The result was a fun, eye-catching spot that went to broadcast and lived on for months on in-store TV screens. One viewer was such a fan that they got a tattoo of our version of the Android character we lovingly dubbed "Andrew."

This or That

Same Phones, same networks, half the cost. This simple mantra was what Straight Talk Wireless wanted potential customers to consider while choosing their next phone. When they started offering the popular flagship handset, Samsung Galaxy SIII, they asked us to promote it in a spectacular way. Out of the several concepts we pitched, a circus-themed spot was picked, however, there wasn’t a circus in town. Location scouting brought us to… an empty lot with a rusty carousel in the middle of it. But with the help of one of the world’s largest collectors of circus memorabilia, we were able to create a thriving circus with an almost etherial feel to it. Our production team toiled through the night, wrapping at dawn, filming one of the best-looking spots we’ve ever delivered.

AARP DreamBuilders Video Contest

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Money Magnet

Distracted

New Game

One of the more specifically-targeted spots we’ve ever done, New Game was a whirlwind production with results that pleased both the client and ourselves. Net10 Wireless commissioned us to create a spot for a big holiday shopping push to sell SIM cards in GameStop stores. We were given only a couple short weeks to create the spot from concept to delivery. Normally this would mean a simple animated spot, but we knew it needed to stand out in a world of flashing lights and digital explosions. We put together a script that we knew we could effectively cast, shoot and deliver within the limited time frame, yet still be memorable and funny enough that even GameStop employees would be quoting the spot weeks into the campaign.

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Host Mom

Billy's Mom

Smith Family

Straight Talk Home Phone

Every year, more and more people are dropping their landlines. Straight Talk hired us to convince people that when they do drop the landline, their Home Phone device is the ideal replacement. This spot had to be largely educational since this product was new to consumers—a device that connected your existing home phones to cellular networks. We placed the device in the average American’s home, with the ideal user, the CEO mom, with the hopes that buyers wouldn’t be intimidated by something new and different. Sure enough, consumers responded by exceeding sales expectations, and this commercial lived on for months on the TV wall at Walmart, just feet away from the product.

2nd Chance Lottery - Site Promo

Total Wireless - Moxee Hot Spot

PeopleReady Brand Anthem

“December Rose” Ball Game

Total Wireless "Transfer Wizard"

Total Wireless "Tiny Planet" Family Plan

"Mavenlink the Smarter Workplace"

Sometimes our shoots don't take us to very exotic locations. Sometimes we don't even leave the office. When project management software developers Mavenlink needed a video to show off what they can do for businesses, we decided to show off what their smarter workplace looked like in ours. First we developed a mix of 2D and 3D computer-generated graphics in-house, and then tracked it into stylized footage of our office, resulting in a visually interesting spot without even requiring a large camera crew.

"RSL Speakers"

"December Rose - Came Here to Party"

"Family Plan Support Group"

When Net10 Wireless introduced their new family plans, they asked us to produce content to answer frequently asked questions on their website. We decided to have a bit of fun with it, and hired kid actors to answer the questions, scripting the answers to give the kids some very grown up dialog with a twist. Instead of “when I was your age,” these cute kids reprimanded adults with "when you were my age." There are many difficulties that you might expect and some you might not expect when dealing with child actors. There’s only so many hours kids can be on set, you have to hire an on-site tutor, and of course give the kids plenty of breaks. Luckily for us, a day of intensive casting (seeing well over a hundred kids) left us with 4 incredible kids that left the entire crew shocked with their talent with delivery and teleprompter skills. I guess these kids are used to doing their homework.

Bishamon “Lift Pilot”

Total Wireless "Tiny Planet" Single Line

"Genie"

The Spanish-speaking market is traditionally quite different than the English market, so Net10 really wanted a spot that would stand out. Filmed on a green sound stage with a literal ton of sandbox-grade sand (yes, that’s a thing) dumped on the floor. We created the surreal perfect beach day using footage we shot early morning at Laguna Beach and threw in lots of visual effects, both cheesy and realistic, tying it into the scene with motion and camera tracking. You simply can't look away from this spot. There's just so much going on. Even if you don't understand Spanish, from this commercial you understand that Net10 is magical—the phone you’ve always wished for.

"Q-SEE Educational - Night Vision"

TracFone "ZTE Cymbal T"

"Switch it to Win it Campaign"

"NET10 HOME PHONE" :120

"Q-SEE Case Study"

Simple Mobile "Phones at 50% Off"

TracFone DRTV "The Essentials"

"Wallet Ninja"

The owner of Vante Toys approached us with his new product weeks away from going on the market. He discovered us on the Internet because of our experience with Direct Response (DR) marketing, but was interested in pitching the product in a less traditional way. The 18-tools-in-1 Wallet Ninja was the perfect dude gadget that needed more love than the average as-seen-on-TV fodder.

So, we worked with the client to develop a script that created excitement for the product and entertained in a way that people would want to share. We cast comedian Josh Patton as our pitchman, who was able to take standard DR conventions and spoof them with over the top energy and demonstrations. We added an attractive woman, beer, a buff guy and lots of fire…though HR demanded that all explosions happen in post-production.

"Invinceable"

WCCT Global "FluStudy"

Vante Brands "Pooch Smooch"

"Hydroheel"

When you have a casting call for people with gross feet, you know it’s going to be an interesting project. The client had a unique product to sell, which was a new way to heal dry, cracked and callused feet. Our challenge was to sell the product in a way that associated the product with luxury—think spa treatments and pedicures. Filming took place in California and Utah in spas and luxury homes, giving the final commercial an appeal of luxury instead of just being a spot about gross feet.

Telebrands "Barber Sharp"

"Amra TRICARE Supplement Plan"

When the Department of Defense made changes to medical coverage for military retirees, insurance company ASI needed to get word out about their medical supplement plan to help provide people with the same level of medical coverage they were used to. This spot had to be informative, and reach out specifically to the people that would be affected, instilling in them a confidence and peace of mind that everything would be fine. Although it’s one of our more straightforward spots, it helps to round out our portfolio and helped meet the needs of veterans.

Pettura "Healthy Joints"

"Viviscal Hair Filler Fibers - Men"

"FujiKale"

"Ziptech - Results"

This is one of those spots that’s more impressive when you know what happened behind the scenes. Our client wanted a host walking and talking, with “intelligent televisions” reacting to what he’s saying in the background, and they also wanted the ability to be able to change out the images in post-production. This meant showing a green screen on the TVs, keying them out, and tracking the picture onto the screen. This effect, although not apparent to the casual viewer, helps this spot stand out nonetheless. It looks like you expect it to look and the effect is invisible—exactly what you hope to achieve with any visual effect.

Vante Brands "Key Ninja"

"Impress Skincare"

"Best of Times Bar Long Form"

Every now and then as a marketer, you come across a product you know is going to be a lot of fun, and when our client, Best of Times Bar, brought a unit for testing, we immediately began assembling it. As it turns out, drinks were not included, but what we did find is that although the bar is portable, it’s by no means cheap or flimsy, and that’s exactly the message the client wanted us to deliver. We were tasked with creating a half-hour direct response infomercial. Since this product was centered around entertaining, we created a mock TV show about entertaining to be able to showcase the bar and its uses in a more natural way than the typical direct response ad.